Why you need a REALTOR®

If you are thinking of buying or selling a home, you’ve probably asked yourself, Do I need a REALTOR®? The answer is yes!

Reduce Risk…

Real estate transactions involve one of the biggest financial investments most people experience in their lifetime. Transactions today usually exceed $150,000. If you had a $150,000 income tax problem, would you attempt to deal with it without the help of a CA? If you had a $150,000 legal question, would you deal with it without the help of an attorney? Considering the small upside cost and the large downside risk, it would be foolish to consider a deal in real estate without the professional assistance of a REALTOR®.


Realtors have the qualifications and experience to help us make a successful purchase or sale. A REALTOR® has vast amounts of real estate knowledge and the experience required to stay cool, even in a hot real estate market. In Ontario, a REALTOR® is a licensed real estate professional who is a member of a local real estate board as well as the Canadian Real Estate Association (CREA) and the Ontario Real Estate Association (OREA). When you work with a REALTOR®, you can expect strict adherence to provincial law as well as to a code of ethics ensuring you’ll receive the highest level of service, honesty and integrity.


REALTORS® are trained for their negotiating skills. It is no surprise that some are better than others. This is where you look for experience and quality. Once receiving an offer, the negotiations can take only a few moments to a month. The skill that your REALTOR® has is paramount. It is about foresight and planning. It is about what you need and putting your desires ahead of all else. It should never be about just getting the deal signed. Be up front with your REALTOR® so they understand your requirements clearly.

Do your Homework…

When selecting a REALTOR® it pays to shop around and sharpen up those interviewing skills. The REALTOR® you select should be someone who knows the neighborhood, who can provide you with sound, effective advice; and who has broad and current knowledge of today’s real estate market. Also, note the REALTOR’S® primary business. Some REALTORS® specialize in selling commercial property, while others focus on residential real estate. Finally, do a little digging to see how other people feel about the REALTOR® you’re considering. REALTORS® who have a strong reputation for excellent service and professionalism are usually highly praised.

If you are buying a home, your REALTOR® can help you determine how much house you can afford, offer advice on choosing the right neighbourhood and ensure your interests are best served during negotiations.

If you are selling a home, your REALTOR® will help you determine a fair and accurate asking price for your home, develop a marketing plan, offer advice to help make your home more “saleable,” screen potential buyers, show your home and, of course, negotiate on your behalf.

Do you have the time?

A REALTOR® provides many services including identifying your needs and wants, helping to set a listing price within current market guidelines, developing a marketing plan, offering tips and advice to make your home more attractive and “saleable,” and acting on your behalf during negotiations to ensure your interests are protected. Even if you had the time to do all this yourself, how much would you really save when you factor in the amount of time you’d have to invest.

Another advantage of working with a REALTOR® is the far-reaching market exposure your home will receive through the Multiple Listing Service (MLS). MLS is a computer-based system that relays information about your home to a vast network of REALTORS® and therefore, potential homebuyers in your market. The greater the exposure your home receives, the more likely you are to find a buyer willing to pay your price.

At Keller Williams Edge Hearth & Home Realty, Brokerage, you will find a REALTOR® who…

  • Is experienced with the best way to stage and present your home
  • Has a network and numerous databases of potential Buyers
  • Is trustworthy and honest
  • Has valuable connections in the real estate and complementary industries
  • Is trained in expert negotiations
  • Has the ability to list your home on MLS.CA®
Has excellent customer service
The more important question is;

Can you afford NOT to use a REALTOR®?